Cassedy Financial Group Rebranding

BRANDING

After more than 23 years in business, Cassedy Financial Group decided it was time to update their branding and marketing collateral to attract new clients.

Afton Design Co. created a new logo and brand that would stand out but also be flexible enough to use over a variety of marketing collateral, such as PowerPoint slide decks, reports, and newsletters. Financial services is a heavily regulated industry, and we helped this firm create new means of presenting text and graphics that would make sharing information with their clients a breeze.

This brand guide helped disseminate communication guidelines in a clear and concise manner so that team members unfamiliar with design principles would be able to understand the brand guidelines and share those guidelines with other vendors.