Air Wick® Scent Card

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Air Wick®, a leading brand in air care, is known for creating fragrances inspired by nature. Air Wick® sprays and plug-ins provide a simple way to refresh and revitalize environments and come in a variety of scents that can enhance the atmosphere of the workplace. To help promote the brand at a tradeshow, Lysol® Pro Solutions wanted to create a scratch-and-sniff scent card to let attendees experience Air Wick®.

Highlights include:

• Art that tied together Air Wick® branding and campaign art with tradeshow marketing goals

• Working directly with the specialty printer to ensure that the technical layout followed guidelines for scent circles

• A fun, interactive piece of collateral that helped spark conversations for sales team members and engaged booth visitors in a sensory experience